Capstone Project
Figma, Illustrator
What
Perspect is a fictional digital platform that highlights the creative process behind music videos. With a vibrant and collaborative tone, it invites fans, artists, and onlookers to explore the behind-the-scenes work that shapes each production. Designed as both an educational and inspirational resource, the platform organizes content that encourages discovery while praising the often overlooked effort behind this unique format of filmmaking. The brand guidelines can be viewed here.
The desktop version of the review article page.
The desktop version of the series article page.
Why
Despite the cultural impact of music videos, the creative process behind them often remains overlooked or difficult to find. From direction, choreography, set design and editing, much of the work that supports the final production tends to go unrecognized by wider audiences. There was a need for a platform that not only preserves the creative process but also commends and shares it in a way that inspires collaboration.
Mockup featuring the brand's logo.
How
The project began with the development of a brand identity that captured the platform’s purpose and tone. Next, a visual identity was established to reflect the dynamic nature of music videos while maintaining readability and structure. Finally, brand guidelines were created to ensure visual consistency and support future content expansion.
Process
Development involved extensive research to understand the needs of both the target audience and the platform’s goals. The branding and visual identity were designed to ensure a cohesive user experience across all touchpoints. Key decisions focused on balancing educational content with engaging visuals, resulting in a platform that feels both inviting and professional.
Drafts
Wireframe of the desktop version for the review article page.
This was developed while exploring a consistent article structure, with a focus on visual hierarchy and encouraging scroll depth. An album listing was removed due to poor placement and limited relevance.
Draft of the desktop version for the review article page.
This was created while the platform’s tone and primary color scheme were still being developed. During that time, the idea of a grading system also emerged to encourage readers to engage with the full content.
The logo’s first draft.
The concept drew from isometric illustrations to represent depth and complexity, reflecting the brand’s focus on perception and the layered nature of music video production. Ultimately, the design was scrapped for leaning too heavily toward music over music videos.
The logo’s second draft.
A clapperboard was chosen for its wide recognition as a symbol of video production, particularly focusing on its iconic white stripes. However, its boxy shape and the small text’s ineffectiveness led to the design being scrapped and later reworked.
Final Results
Mockup of the browse page’s desktop version.
Mockups of the desktop versions of various pages, showing (from left to right) the scoring system and reviews page.
Mockup of the equipment series page’s tablet version.
Mockups of the tablet versions of various pages, showing (from left to right) the scoring system, browse, series article, and signup pages.
Mockup of the signup page’s phone version.
Mockups of the phone versions of various pages, showing (from top to bottom) the equipment series, review article, browse, scoring system, and login pages.
Mockups of the desktop, tablet, and phone versions, showing the review article, series, and equipment series pages, respectively.